BOYCOTT ABSOLUT!!!

The subject of my fury:

And my response:

04/03/08

Jeffrey Moran
Director of Public Relations and Events
The Absolut Spirits Company, Inc.
1370 Avenue of the Americas
New York, NY 10019
USA

Dear Mr. Moran:

I have been a loyal Absolut drinker since I graduated college, and began a career on Wall Street in 1984. Don’t even get me started on the THOUSANDS of dollars in sales your company has made off of me over the years.

Today it has come to my attention that Absolut Vodka currently has a highly offensive advertising campaign utilizes a pre 1846 map of North America showing the southern portion of the United States of America as being part of Mexico. I’ve seen a copy of this ad on the internet, and understand that it is both in print and on billboards. As I’m sure your telephones and Email are swamped as a result of this outrage, I have chosen to write an old fashioned snail mail letter.

I am horrifically offended by this advertisement, but seeing as I live in Connecticut (which is not in the part of my country that Absolut decided to give to Mexico), I would bet I’m not nearly as offended as my fellow countrymen who live in the southwestern USA. How unconscionably insulting to them.

I don’t know who the genius is who made the decision to run this ad, but it will cost Absolut dearly. The internet is lit up like a pinball machine over this, so I know I’m not alone in saying that I will NEVER drink your vodka again. EVER.

WHO DO YOU PEOPLE THINK YOU ARE??? ARE YOU ALL SMOKING CRACK???

You want the Mexicans as customers so badly that you would alienate your biggest market? YOU CAN HAVE THEM! They don’t drink vodka anyway, so the joke’s on you!

Why don’t you run another "In An Absolut World" ad for the Middle East, but this time have a map of PALESTINE replacing ISRAEL. I’m sure it would be as big of a hit over there as your Mexico insult is over here. Just imagine all the celebratory gunfire in the streets! I’ve included one for you to give to your advertising people. You have my permission to use my idea. All I ask in return is a case of Stolichnaya!

Regards,

   Roadtripguy FORMER Absolut drinker